We learn your business. Then AI agents run the busywork.
Sorol is an AI automation partner for small and mid-size teams. We map how your work actually flows, then build agents that answer customers, chase leads and clear the back office — live in your stack in weeks, not months.
Starts with a free 30-minute call. No sales pitch — and the audit and roadmap are free either way.
- New email — pricing question from a warm leadinbox · 2:14 AMworking…
- Agent reads it, pulls the account history, drafts a replysorol agentqueued
- CRM updated — lead scored 82, stage moved to Qualifiedcrm.update ✓queued
- Reply sent with a booking link, in your voiceemail.send ✓queued
- Your team pinged on Slack — FYI only, nothing to doslack.notify ✓queued
We build on the tools you already use
- OpenAI
- Anthropic
- n8n
- Make
- Zapier
- HubSpot
- Slack
- Gmail
- Notion
- Airtable
- Stripe
- Shopify
- Xero
You bought the AI tools. The busywork is still yours.
ChatGPT licenses, a chatbot trial, three automation apps — and your team still copies data between tabs, chases invoices and answers the same twenty questions every week. The problem isn't AI. It's that nobody sat down and learned how your business actually runs before wiring it in.
A chatbot
Answers a question, then hands the work back to you. The tab switching, the CRM entry, the follow-up — still yours.
An AI agent
Finishes the job: reads the email, updates the CRM, sends the reply, books the meeting. Your team only sees the work that needs a human.
Understand first. Automate second. Stay until it sticks.
Our logo is the process: learn the loop your work runs in, then close a second loop that runs it for you.
- 01
Understand
Every engagement starts with a free automation audit. We sit with your team, map how the work really flows, and find the handful of processes where an agent pays for itself. You keep the workflow map and the roadmap either way.
- 02
Design & build
Fixed scope, fixed price, weekly updates. We build the agents against your real tools and your real edge cases, with a human approval step anywhere the stakes are high. First agent live in weeks, not months.
- 03
Run & improve
We don't hand off and vanish. We train your team, watch the agents work in production, and keep tuning until they run without us. You own everything we build.
Agents for the work your team shouldn't be doing
Every build starts from your workflow map — not from a template. These are the roles we fill most often.
Customer support agents
Answer routine questions instantly, around the clock, in your brand voice — and escalate the hard ones to your team with full context, so nothing sits in the queue overnight.
“Where's my order? It's been a week.”
Checked it — left the warehouse Tuesday, arriving tomorrow. Here's your live tracking link.
Resolved in 40 seconds · 2:14 AMSales & lead-gen agents
Follow up with every lead in minutes, qualify it, keep the CRM current and book the meeting — no deal dies waiting for a reply.
Workflow & ops automation
Remove the manual handoffs between your tools — data entry, routing, updates and reports run themselves.
Document & back-office processing
Invoices, contracts, forms and inboxes read, extracted and filed in seconds — with a human check only where it matters.
Custom agent systems
Multi-agent builds for the workflows that don't fit a template — designed around your process, deployed in your stack, owned by you.
AI audit & roadmap
Where we always start: a map of how your business runs and a prioritized list of the automations worth building — and the ones to skip.
Watch an agent do a morning's work
Three of the runs we build most often, step by step. Simulated for the demo — this is the shape of the systems we ship.
- Ticket #4821 — “Where is my order?” · 2:14 AM
- Reads the ticket, pulls order #29871 from your store
- shopify.getOrder → shipped · tracking DHL-0148-2291
- Replies with the live tracking link, in your brand voice
- Resolved in 40 seconds — nobody woken up
Do the math on your busywork
Move the sliders to your team's numbers. The free audit turns this estimate into your real one.
Your estimate
handed back to your team, every month
of payroll pointed at real work instead
Assumes agents absorb ~70% of the repetitive load — the audit replaces this assumption with your measured number.
The free audit — what you leave with
- A map of how your work actually flows — who does what, in which tool, and where the hours go
- A prioritized automation roadmap: what to build first, and what isn't worth building
- An ROI estimate per automation, in hours and dollars — your real version of this calculator's estimate
- A rollout plan with timeline and fixed price, so the decision needs no follow-up meeting
You keep everything either way. No commitment.
Not a strategy deck. Working agents.
We sit in the gap between buying more software and hiring more people: we learn the business like an employee, then build like a product team.
| Sorol | DIY tools | Big consultancy | Hiring in-house | |
|---|---|---|---|---|
| Maps your workflows before building | in a 60-page deck | |||
| Ships working agents, not advice | you build them | often outsourced | ||
| First automation live in weeks | if you have the time | quarters | hiring alone takes months | |
| Fixed price, known up front | subscriptions stack up | hourly billing | salary + tooling | |
| Stays after launch to monitor & improve |
The questions everyone asks
If work repeats, it can usually be automated — company size doesn't matter, process shape does. The audit exists to answer this honestly: if the numbers say automation isn't worth it for you yet, we'll say so and you keep the workflow map anyway.
Most companies will bolt AI on.
A few will rebuild around it.
We work with the few. Start with a free audit of how your business runs — leave with a map of what to automate first, whether or not you work with us.
Get your free AI audithello@sorol.ai · we reply within one business day